Ring

The product gained early attention on Shark Tank, and while the show’s investors passed, the idea resonated with consumers. Rebranded as Ring in 2014, the company expanded its lineup to include video doorbells, security cameras, alarms, and smart lighting. Its mission: to make affordable, easy-to-use home security accessible to everyone. 

In 2018, Amazon acquired Ring, accelerating its growth and integration into the smart home ecosystem. Today, Ring is a leader in DIY home security, protecting millions of households worldwide with connected devices that combine convenience, affordability, and peace of mind. 

Benefits of Ring Cameras & Security Systems

1. Easy DIY Installation Ring devices are designed for fast, user-friendly setup without the need for professional installers. 

2. Smartphone Access Anywhere
Through the Ring app, users can view live video, receive motion alerts, and communicate with visitors or delivery drivers in real time. 

3. Wide Product Ecosystem
From video doorbells and indoor cameras to floodlight cams and whole-home alarm systems, Ring offers scalable solutions for every property. 

4. Integration with Smart Homes
As part of Amazon, Ring integrates seamlessly with Alexa, allowing voice commands and routines that enhance security and convenience. 

5. Affordable Peace of Mind
Ring offers subscription plans with cloud video storage, professional monitoring, and advanced features at budget-friendly prices, making home security accessible to all. 

The Ring Experience

Ring isn’t just about cameras—it’s about building safer neighborhoods. By empowering homeowners with easy-to-use, connected security devices, Ring helps create a community where people look out for one another, supported by the brand’s vision of "A Ring of Security Around Every Home."